How to Brand Yourself and Your Business Simultaneously

150
397
Branding Your self
branding

In this age of machine, computers and technology, people seek to feel personally connected to companies more than ever. The most successful brands have a well-developed narrative and voice, delivering messages to their followers with an air of approach-ability and ease. Nobody can deny that they prefer feeling like they are being talked with and not talked at.

For many companies, this process involves telling the story of their CEO/Founder just as much as telling the story of the company. A company’s foundation and values is often based on those of its founder’s, and building a successful brand often begins with a certain level of personal publicity and networking. It’s common knowledge that investors invest in ideas, and ideas are direct products of people. So, as the person behind an idea, how can you ensure you are doing yourself and your company justice in terms of branding?

Below are 3 characteristics of your brand you must think about in order to be a success:

1. What’s Your Story?

Make your company’s story your story. People revere Steve Jobs just as much as they do Apple, because they have followed his and Wozniak’s struggles and successes for just as long. With his trademark black turtleneck, Levi’s 501s, and mega-casual New Balance sneakers, the simplicity of his look directly mirrored the minimalism of Apple’s design. Be it unintentionally, Jobs branded himself just as much as he did Apple.

Whether you’re the owner of a startup or small business, you will want to establish this same connection. On your company’s “About” page, tell about your history and how it has led you to where you are now. Discuss your vision, goals, and aspirations for the future of the company and how events in your personal life inspired you to begin your business.

For example, real-estate guru Barbara Corcoran has frequently discussed how a failed relationship and financially-strained upbringing led her to the establishment of her multi-million dollar firm. Candidness and personal publicity are what people admire most in a founder. So sit down, decide what story you want to tell, determine what kind of voice you are going to use to tell it (be it modest, confident, or humorous), and then decide how you want to tell it.

“There’s always room for a story that can transport people to another place.” – J.K. Rowling

2. Set Your Brand into Motion

As discussed, branding is all about the story you tell and how you tell it. Social media has become an excellent outlet for that, because it is the one place where a brand can behave as a person. You create your company’s Facebook page and people watch as it interacts with other people. Of course, this is a person acting on behalf of the brand, but that person has a personality, candor, and voice that people begin to associate with the brand itself.

You may be a one-man-band handling your own marketing and day-to-day operations, or you may have hired a marketing rep/team to handle the social media for you. If it’s the latter, establishing a shared belief of what the voice is for your brand is crucial. Nobody will follow a company whose tone is inconsistent. People like reliability, trustworthiness, and relatability.

Whatever voice you choose for your brand should not be too far off from your own. The names of Elon Musk’s business ventures and projects are based directly on his spontaneous wit and spasmodic humor, i.e. the Boring Company, the BFR, and Tesla models S, 3, X, Y (released in that order for an obvious end result).

Much like Musk did, using platforms such as Facebook and Twitter is an important element in voicing your and your brand’s opinions. You will want to gain traction on your personal and your business accounts, and interweave the topics and narrative styles of both accounts on a consistent basis.

3. Be Your Brand

Business cards, interviews, your company website, and networking events – these are all ways to solidify and build your brand. Wherever you go, you are embodying a persona that people will forever associate with your business. By having a say in your company’s identity, that persona will even show in aspects like your logo, website design, and mission statement. Knowledge of branding means that you will always be your own publicist, even when you can one day afford to hire one.

Self-branding is the precursor to success, hence the rise of influencers and public figures in the social media era. Developing your personal brand and having an existing following will garner the much-needed support for your business. Suddenly, the people who have followed you personally become potential investors, crowd funders, and advertisers (never underestimate the power of the “share” button) for your business.

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos

Creating continuity, popularity, and solidarity between your personal brand and your company’s brand is as simple as ensuring you pour as much of yourself into your company’s work as possible. This involves being directly involved in establishing its image, pitching it to investors, and writing articles on behalf of your company for publishers and influencers. You are your own spokesperson, and social media makes that feat easier than ever.

How do you make sure you’re branding yourself correctly whether as an individual or a with your business? Let us know your thoughts below!

SOURCE : Addicted 2 Success



150 COMMENTS

  1. Magnificent goods from you, man. I have understand your stuff previous to and you’re
    just too great. I really like what you have acquired here, really like what you are saying and the way in which you say it.
    You make it entertaining and you still care for to keep it wise.

    I can’t wait to read far more from you. This
    is really a tremendous website.

  2. Hi, i think that i saw you visited my website so i came to
    “return the favor”.I’m attempting to find things to improve my site!I suppose
    its ok to use some of your ideas!!

  3. Undeniably imagine that which you stated. Your favorite
    reason seemed to be on the net the easiest factor to have in mind of.
    I say to you, I certainly get annoyed at the same time as folks consider worries
    that they just do not recognise about. You controlled to hit the nail
    upon the highest and defined out the entire thing
    with no need side-effects , other people can take a signal.
    Will probably be back to get more. Thank you

  4. Hi, I do believe this is an excellent site. I stumbledupon it
    😉 I will return yet again since i have bookmarked it. Money
    and freedom is the greatest way to change, may you be
    rich and continue to help other people.

  5. I got this web page from my pal who told me regarding
    this site and at the moment this time I am browsing this web
    site and reading very informative articles or reviews here.

  6. I have been browsing online more than 3 hours today, yet I never found any
    interesting article like yours. It’s pretty worth enough for me.
    In my view, if all website owners and bloggers made good content as you did, the
    internet will be much more useful than ever before.

  7. Today, I went to the beach with my children. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell
    to her ear and screamed. There was a hermit crab
    inside and it pinched her ear. She never wants to go back!
    LoL I know this is entirely off topic but I had to tell someone!

  8. Excellent blog! Do you have any hints for aspiring writers?
    I’m hoping to start my own website soon but I’m a little lost
    on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many
    options out there that I’m totally overwhelmed ..
    Any ideas? Thanks!

  9. I don’t know if it’s just me or if everyone else experiencing problems with your website.
    It appears as if some of the text within your posts are running off the screen. Can someone else please comment and let me know if this is
    happening to them as well? This could be a problem with
    my web browser because I’ve had this happen before.
    Appreciate it

  10. I do not know whether it’s just me or if perhaps everybody else experiencing
    problems with your blog. It appears as though some of the text in your content are
    running off the screen. Can somebody else please comment and let me know if this is happening to them as well?
    This may be a issue with my internet browser because I’ve had this happen previously.
    Kudos

  11. juicy chat

    […]Wonderful story, reckoned we could combine a number of unrelated data, nonetheless definitely really worth taking a look, whoa did one learn about Mid East has got additional problerms as well […]

  12. Hot chat

    […]we like to honor many other web sites on the internet, even when they aren’t linked to us, by linking to them. Under are some webpages worth checking out[…]

  13. Sexcams

    […]we prefer to honor numerous other net websites on the net, even though they aren’t linked to us, by linking to them. Beneath are some webpages really worth checking out[…]

  14. гипотенар

    […]we like to honor a lot of other web internet sites around the net, even though they aren’t linked to us, by linking to them. Beneath are some webpages really worth checking out[…]

  15. news

    […]although internet websites we backlink to below are considerably not related to ours, we really feel they’re actually really worth a go as a result of, so possess a look[…]

  16. olivecrona

    […]we prefer to honor many other online websites on the internet, even when they aren’t linked to us, by linking to them. Under are some webpages really worth checking out[…]

  17. completesuccesstv.com is a well-written piece. I just forwarded this on 5/10/2019 to a coworker who has been involved in a little research of their own on this topic. To show his appreciation, they just bought me a drink! So, I should probably say: Thanks for the meal!

  18. completesuccesstv.com is quite a good read. I just forwarded this on 5/13/2019 to a colleague who’s been involved in some work of his own on this subject. To say thanks, they just bought me lunch! So, let me express my gratitude by saying: Cheers for the meal!

  19. Hello! Would you mind if I share your blog with my myspace group?
    There’s a lot of folks that I think would really appreciate your content.
    Please let me know. Many thanks

  20. When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four e-mails with
    the same comment. Is there any way you can remove people from that service?
    Cheers!

  21. Have you ever thought about adding a little bit more than just your articles?
    I mean, what you say is fundamental and everything.
    But think about if you added some great graphics or video clips to give your posts more, “pop”!
    Your content is excellent but with pics and video clips, this
    site could certainly be one of the most beneficial in its niche.
    Very good blog!

  22. I believe that is among the most vital info for me. And i’m satisfied reading
    your article. But should observation on few general issues, The website taste is great,
    the articles is really great : D. Just right job, cheers natalielise plenty of fish

LEAVE A REPLY

Please enter your comment!
Please enter your name here