Keys to fulfilling your potential – Simon Sinek

The only true way for any of us to grow, to truly fulfill our full potential, is when we work to help others do the same


Across the next six weeks we’ll be hearing more from Simon, alongside many more of the world’s brightest minds, on how we can all become our best self.

Stacy is obsessed with becoming her own best self. She eats right. She exercises on a regular basis. Almost all the things she reads are about self-improvement. Stacy is on a mission to fulfill her potential, potential she knows she has. But there’s a problem. Stacy spends too many days frustrated or unhappy. She often feels like for all the work she’s doing, she is making only small gains. Stacy is a close friend of mine so she often talks to me about how she feels. After many of our talks, I started to have a hunch as to what was wrong. The work to fulfill our potential has become an almost exclusively selfish pursuit. A pursuit that, by its very nature, puts us out of balance.

There is a paradox to being human. We are, at all times, both individuals and members of groups. On an almost daily basis we are faced with decisions that place those two realities in opposition. Do I do something for myself that others won’t like or even suffer or do I put others first and do something I won’t like or even have to suffer for?

There are those who say, we must take care of ourselves before we can take care of others. They often cite the example of the instruction aboard an aircraft – place your oxygen mask on first before helping others – to make their point. The problem is, that’s on an airplane in an emergency. That’s hardly a good metaphor for everyday life. More important, if all we do is prioritise our own needs over others, we would have no friends and no one would ever trust us.

Then there are those who say we must take care of others in order to take care of ourselves. The problem here is it comes at a steep cost. If we devote ourselves almost exclusively to seeing that those around us are taken care of before we take care of ourselves, we quickly find ourselves miserable and feeling unappreciated.

The truth is, we don’t get to choose which comes first. This is why it’s a paradox. There is no right answer. Every day we must struggle with the decisions that are both selfish and selfless. It’s not about one or the other, it’s about trying to find the delicate balance between the two. Tip too selfish, we suffer and so do our relationships. Tip too selfless and we suffer too.

The pursuit to work to our full potential, is for most, a pursuit that is out of balance. It is an almost exclusively selfish pursuit. The very question – how do I work to MY full potential – puts ourselves at the centre of the equation usually ignoring that we live in a social world. Too many people will spend lots of time and money attending seminars and the like that are billed to help you work to YOUR full potential. Too many of us will go from one seminar to the next, maybe with some positive feelings and new things to do that may last for a few weeks but, like a diet, too many of us simply slide back to our old habits until we try a new diet or sign up for another seminar.

Of course there is value in working to build our skills. Of course we must learn new things and practise the things we know so we can obtain mastery in something. Of course there is good in introspection and self-evaluation. However, there is a gaping hole that must be filled – the people around us.

I met up with Stacy one afternoon for a cup of tea and had an idea. She studies human potential so much, I asked her if she would coach me. We agreed to meet for an hour or so once a week at a time that was convenient to both of our schedules (I wanted to make sure the coaching didn’t add more stress). Our sessions were fantastic. I talked about things, she listened attentively, took notes, gave me fantastic feedback. Between sessions she would read about things or bring new ideas to the table that she thought would help me. Something magical happened from these sessions – Stacy started to feel better. Stacy starting doing better. Stacy started working to a fuller potential.

It is only when the pursuit to work to our full potential includes working to help others in our lives work to their potential do we actually find what we’re looking for.

This is very much the case for anyone in any sort of leadership position. We do not become great leaders, we do not fulfill our potential when we work to see ourselves grow or rise. It is when we devote ourselves to seeing those around us rise that we actually grow. And when the people we care about also work to see us grow, then they too will grow.

The pursuit to fulfill “my” potential must be replaced with the pursuit to “our” potential. As a family. As a team. As an organisation. As a community. The only true way for any of us to grow, to truly fulfill our full potential, is when we work to help others do the same. So yes, let’s keep reading all the books and attending all the seminars, except let’s bring someone, let’s do it with someone. Let’s read the books and attend the seminars not to help ourselves, but to help them. That’s potential fulfilled.


  1. Amazing! This blog looks just like my old one! It’s on a totally different topic but it has pretty much the
    same page layout and design. Wonderful choice of colors!

  2. I was suggested this website by way of my cousin. I am not
    sure whether this put up is written by way of him as nobody else recognize
    such special approximately my problem. You’re incredible!

  3. Terrific work! This is the kind of information that
    are supposed to be shared across the web. Shame on Google for now not positioning this submit
    higher! Come on over and consult with my site . Thank you =)

  4. I was more than happy to find this web site. I need to to thank you
    for ones time for this particularly fantastic read!! I definitely really liked every part of it and i also have you saved to fav to
    check out new things in your web site.

  5. With havin so much content and articles do you ever run into any problems of plagorism or copyright violation? My website has a lot of unique content I’ve either authored myself or
    outsourced but it appears a lot of it is popping it up all over the
    internet without my permission. Do you know any methods to help stop content
    from being ripped off? I’d truly appreciate it.

  6. Do you have a spam problem on this website; I also am a
    blogger, and I was wondering your situation; many of us have created some nice
    practices and we are looking to trade strategies with other folks, why not shoot me an e-mail if interested.

  7. I’ve been exploring for a little bit for any high quality articles or
    blog posts on this sort of area . Exploring in Yahoo I at last stumbled
    upon this website. Reading this info So i am glad
    to exhibit that I’ve an incredibly good uncanny
    feeling I discovered exactly what I needed. I so much undoubtedly will make certain to do not fail to remember this website and give it a look
    on a constant basis.

  8. You are so interesting! I do not suppose I have read
    anything like this before. So nice to find another person with original thoughts
    on this subject. Really.. thanks for starting this up.

    This website is one thing that’s needed on the web, someone with some originality!

  9. Fantastic beat ! I would like to apprentice even as you amend your website, how can i subscribe for a blog website?
    The account aided me a appropriate deal. I had been a little bit acquainted
    of this your broadcast provided shiny transparent concept

  10. 먹튀검증

    […]we like to honor quite a few other internet web-sites on the web, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[…]

  11. best p spot massager

    […]Wonderful story, reckoned we could combine a few unrelated data, nonetheless genuinely really worth taking a appear, whoa did a single discover about Mid East has got a lot more problerms too […]

  12. best dildo

    […]Wonderful story, reckoned we could combine some unrelated information, nevertheless truly worth taking a look, whoa did one particular learn about Mid East has got far more problerms also […]

  13. bondage sex

    […]we like to honor a lot of other web internet sites around the net, even if they aren’t linked to us, by linking to them. Beneath are some webpages really worth checking out[…]

  14. amazon affiliate

    […]we like to honor many other net web sites on the internet, even though they aren’t linked to us, by linking to them. Below are some webpages really worth checking out[…]


Please enter your comment!
Please enter your name here